-Important natural substances, including electrolytes, are depleted in higher quantities that need to be replenished to maintain an optimum rate of metabolism. This depletion takes place at the individual body cell level, where metabolism occurs.

-Harmful substances are produced which need to be broken down and removed rapidly, by the body working at optimum performance. Rapid restoration of fluids, which carry away these substances, is essential.

-The formulation of Pulse rapidly and effectively, replenishes electrolytes and fluids. Constant, correct rehydration ensures optimum body cell metabolism, thus allowing body to continue operating at optimum levels using existing energy stores.

-Hydration is more effective then with water, as water turns off thirst before complete hydration occurs.

- A non-carbonated beverage without excessive levels of carbohydrate and electrolyte content that enhances fluid absorption at the cellular level and optimal energy creation.

-Carbonated beverages include carbon dioxide gas which reduces rate of absorption and can cause gastrointestinal distress.

-Fruit juices also often have high carbohydrate content and low levels of sodium; thus the rate of absorption is likely to be lower.

Typically, an average person can lose 1.5 Lt of fluid or 2% of their body weight in an hours exercise session. This can lead to a 10% drop in physical and mental activity.

A 4% loss of fluids can affect performance by up to 25%.

During the day, at work there is constant loss of fluid, too and varying degrees of loss of physical and mental performance, leaving us tired

Consumption of appropriate fluid, through out the day helps to keep you at your best. During exercise this is even more important as the fluid loss is much greater.

Pulse does not provide extra energy it rapidly restores the structure of the cells to allow the cells to use ample existing energy stores better, constantly.

Hence it is ideal for those looking to control their weight through exercise programmes, as well as to avoid obesity.

It is advisable to consume some fluid, 300 ml, before exercise, 250ml every 20 minutes during exercise, and 700ml after exercise to restore fluid and mineral losses.

For children, the need to ensure the right fluids are consumed is even more important, because their de-hydration rate is greater. Pulse consumed slowly through the day helps keep them at their best at school and at play.

Typically, an average person can lose 1.5 Lt of fluid or 2% of their body weight in an hours exercise session. This can lead to a 10% drop in physical and mental activity.

A 4% loss of fluids can affect performance by up to 25%.

During the day, at work there is constant loss of fluid, too and varying degrees of loss of physical and mental performance, leaving us tired

Consumption of appropriate fluid, through out the day helps to keep you at your best. During exercise this is even more important as the fluid loss is much greater.

It is advisable to consume some fluid, 300 ml, before exercise, 250ml every 20 minutes during exercise, and 700ml after exercise to restore fluid and mineral losses.

For children, the need to ensure the right fluids are consumed is even more important, because their de-hydration rate is greater. Pulse consumed slowly through the day helps keep them at their best at school and at play.

However, it is not an ideal hydrator because of its lack of electrolytes, which are crucial in maintaining, an optimum cell structure.

Water loss at rest is primarily through urination, but as environmental temperatures increase and exercise occurs, sweat becomes the primary avenue of water loss. The body is trying to maintain an optimum core temperature, by the cooling effect of perspiration as it evaporates from the skin pores.

A 2% weight loss for average male of 75Kg, about 1.5 Lts of water is easy in an hour of exercise, and can lead to 10% drop in physical capabilities. A 4% weight loss can result in depletion of up to 25% of physical and mental capabilities.

Strength and control can be affected by up to 25%.

Moreover, the heart beat increases by 8 beats per minute and cardiac output declines.

As the body functions in hot and humid environments, even at normal work rate perspiration means loss of fluid. This is why youth and adults alike often feel drained at the end of a hot day. If fluid is not constantly restored, then excessive fluid loss can result in decrease in performance of both physical and mental performance.

The optimal structures of most body cells, responsible for energy production and hence rate of activity is dependent directly on their water content. The water content maintained in the cells by the process of osmosis is, dependent on appropriate levels of electrolytes present, both in the cells and the fluid surrounding the cells.

If the concentration of electrolytes in the fluid surrounding the cells becomes too high the water from the cells restores the balance by moving into this fluid, distorting the optimal structure. For the water to move back into the cells, the relative concentration of cell fluid should be higher and there should be fluid available to allow this to happen quickly and effectively.

As perspiration occurs there is significant loss of salts and electrolytes as well. This triggers the thirst mechanism, but often this is triggered too late and the consumption of drinks not containing an optimal balance of electrolytes will not result in re-hydration and depletion of performance will occur despite a feeling that adequate fluid has been consumed. The composition of the fluid may not be suitable for it to be absorbed rapidly through the stomach and intestinal walls.

Pulse contains the optimum level of electrolytes to allow the rapid absorption of water and electrolytes to maintain the delicate osmotic balance of the cells. Its flavours encourage consumption, and its electrolyte balance ensures that it gets to the cells quicker then other beverages.

In addition, it contains no sugars and is suitable for diabetics and its low carbohydrate levels also ensure rapid absorption. Moreover, for those on a weight loss/ control program, it encourages maintenance of optimal cell metabolism without providing extra calories ensuring, energy stored in the body in various forms is used as much as possible.

Various Vitamins and amino acids contained in Pulse also act as co-factors to enzymes on complex metabolic pathways, within individual cells. These pathways either help in the storage process of energy or in the release of energy from various stores of energy in the body.

In addition the Calcium and magnesium content of Pulse is beneficial to growing children and adults